Daily Media Monitoring Report Issue 12

/Introduction

This twelfth media monitoring report on the 2018 elections highlights trends in the Zimbabwean media’s performance in their coverage of the elections. The study assessed the level to which the media is fair and balanced in representing political players. The report covers issues reported by the media on the eighteenth day of the election period – 17 June 2018.

Conclusion

As Zimbabwe heads towards the 2018 elections, the media must ensure all the aspiring candidates that were nominated receive equitable coverage so that they can market their policies and ideologies to the electorate. Currently, there has only been consistent coverage of ZANU PF and MDC Alliance’s campaign activities which is unfair to the other political parties and independent actors.

It is imperative for media houses to review their in-house policies and align them with the provisions of the constitution and the Electoral Act to ensure compliance with the law. There is need for the media to create a balance between personality and issue-based reports so as to serve the information needs of the electorate.

Source: Media Monitors

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