This seventeenth media monitoring report on the 2018 elections highlights trends in the Zimbabwean media’s performance in their coverage of the elections. The study assessed the level to which the media is fair and balanced in representing political players. The report covers issues reported by the media on the twenty-third day of the election period – 22 June 2018.
On the twenty-third day of the electoral period, there continues to be lack of equitable coverage of political parties. The two main parties (ZANU PF and MDC Alliance) received 88% of the media’s coverage whilst the less known political parties and actors are barely visible in the media.
This trend of reporting is quite disconcerting as there are only 39 days left before the harmonised elections. There is an urgent need for the media to broaden their scope in covering more political actors from the 133 political parties that will be contesting in the July 30 elections.
The electoral commission has an obligation to ensure the local media adhere to the dictates of the Electoral Act, which call for equitable coverage of all political parties and actors taking part in the elections.
Source: Media Monitors