/Introduction
This twenty-sixth media monitoring report on the 2018 elections highlights trends in Zimbabwean media’s performance in their coverage of the elections. The study assessed the level to which the media is fair and balanced in representing political players. The report covers issues reported by the media on the 36th day of the election period – 05 July 2018.
Conclusion
On the 36th day of the electoral period, there remains a challenge with the plurality of political parties covered in the media. There has however been an improvement in the quality of coverage enjoyed by most parties as they are receiving coverage that is predominantly neutral. The two main parties (ZANU PF and MDC Alliance) continue to receive polarized coverage in the government controlled and privately owned media an issue that needs to be addressed urgently as it has the potential to mislead the electorate on what the two parties have to offer.
Source: Media Monitors
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