This twenty-fifth media monitoring report on the 2018 elections highlights trends in Zimbabwean media’s performance in their coverage of the elections. The study assessed the level to which the media is fair and balanced in representing political players. The report covers issues reported by the media on the 35th day of the election period – 04 July 2018.
On the 35th day of the electoral period, it is commendable that ZBC has called for political adverts from all contesting political parties and independent candidates. This is a notable step towards compliance with the Electoral Act. In addition this will improve diversity in the political messages heard on the stations. The commercial radio stations should also follow suit and invite adverts from political actors. While Media Monitors welcomes the increase in current affairs programming in the electronic media, it is imperative for them to comply with the programming variables stipulated in the Electoral Act.
Source: Media Monitors
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