This twenty-fourth media monitoring report on the 2018 elections highlights trends in the Zimbabwean media’s performance in their coverage of the elections. The study assessed the level to which the media is fair and balanced in representing political players. The report covers issues reported by the media on the 34th day of the election period – 03 July 2018.
On the 34th day of the electoral period, only seventeen political parties were covered across all news platforms monitored. There is need for the media to innovative and systematic in its allocation of space and time to political actors from all the 55 political parties taking part in this upcoming election to ensure none of them is disadvantaged.
It is commendable that political actors from the little known political parties are getting airtime in the electronic media in current affairs programmes. Media Monitors urges the media to cover campaign activities of these parties in the news for the electorate to familiarize with their policies and ideologies.
Source: Media Monitors
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