/Introduction
This eighteenth media monitoring report on the 2018 elections highlights trends in the Zimbabwean media’s performance in their coverage of the elections. The study assessed the level to which the media is fair and balanced in representing political players. The report covers issues reported by the media on the twenty-sixth day of the election period – 25 June 2018.
Conclusion
The media have an ethical obligation to be impartial in their coverage of electoral processes; this requires fairness and balance in their representation of the prevailing context.
On the twenty-sixth day of the electoral period, there continues to be lack of diversity in the coverage of political parties. Only 14 political parties were covered across all platforms, with the electronic media only featuring political actors from three political parties. There was also a regression in the equitability of the coverage as ZANU PF accounted for 77% of the total coverage.
It is commendable that coverage of political actors across all platforms has been predominantly neutral. This trend should be the norm as it reflects the standard to which journalists are held to by the ethics of the profession.
Source: Media Monitors
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