This media monitoring report on the 2018 elections highlights trends in the Zimbabwean media’s performance in their coverage of the elections. The study assessed the level to which the media is fair and balanced in representing political players. The report covers issues reported by the media a day after the sitting of the nomination courts – 15 June 2018.
A day after the sitting of nomination courts there were numerous mentions of political actors from different political parties. It should however be noted that the majority of the coverage was in the form of mentions which did not give adequate information to the electorate about the candidates who will be contesting in the upcoming elections. More time and space was allocated to parties that receive media coverage regularly which left the readers with very little detail about the candidates they were hearing for the first time.
Now that the candidates who will be contesting in the upcoming elections are a bit clearer, it is important for the media to profile these candidates and give them more space or time to market themselves ahead of the July 30 elections.
It is imperative for ZEC to set up media monitoring mechanisms that enable them to keep track of the coverage being allocated to the listed candidates who will be taking part in the upcoming elections.
Source: Media Monitors
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