This eighth media monitoring report on the 2018 elections highlights trends in the media’s performance in their coverage of elections. The study assessed the level to which the media is fair and balanced in representing political players. The report covers issues reported by the media on the eighth day of the election period – 7 June 2018.
On the eighth day of monitoring, there has been an increase in the plurality of political voices heard in the media, which is a step closer to meeting the legal expectations of election reporting. There however continues to be a challenge in the manner in which the media has consistently portrayed certain parties through their tone of coverage. ZANU PF barely receives negative coverage in the state controlled media and the commercial radio stations while the MDC Alliance have been negatively portrayed on these platforms. The same can be said of the privately owned media, which has to an extent carried more negative coverage of the ruling party.
ZEC needs to step in and remind the media that partisan coverage will not serve citizens as the country heads towards elections as it is retrogressive and goes against the dictates of the Electoral Act.
Source: Media Monitors
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