Daily Media Monitoring Report Issue 5


This fifth media monitoring report on the 2018 elections highlights trends in the Zimbabwean media’s performance in their coverage of the elections. The study assessed the level to which the media is fair and balanced in representing political players. The report covers issues reported by the media on the fifth day of the election period – 4 June 2018.


Reporting trends recorded on the fifth day of the official electoral period showed little diversity in the coverage of political players, as only seven political parties were featured. In addition, women feature much less than men in politics. The representation of young people is even more worrisome as young people are mostly talked about but hardly speak through the media. Trends reflect that both public and private broadcast media have much less diversity in their representation of diverse groups and interests on elections.

There does not seem to be any systematic way in which broadcast media allocates time and space in their reports to political players. While ZEC has reminded media of their obligations, there still needs to be a mechanism that allows ZEC to efficiently monitor, follow up and sanction media houses that breach reporting standards.

Source: Media Monitors

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