This fourth media monitoring report on the 2018 elections highlights trends in the Zimbabwean media’s performance in their coverage of the elections. The study assessed the level to which the media is fair and balanced in representing political players. The report covers issues reported by the media on the fourth day of the election period – 3 June 2018.
Reporting trends on the fourth day of the official electoral period showed a regression in the diversity of political parties covered by the media as well as the equitable distribution of space and time dedicated to the different political parties.
There is need for the media to prioritize coverage of elections during this electoral period through innovative columns and specialised programmes that ensure that the electorate is adequately informed about the ongoing electoral processes and campaigns.
The Zimbabwe Electoral Commission should urgently put in place an effective mechanism to systematically monitor trends in the media’s reportage so as to compel them to meet the requirements of the Electoral Act.
Source: Media Monitors
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