/Introduction
This third media monitoring report on the 2018 elections highlights trends in the Zimbabwean media’s performance in their coverage of the elections. The study assessed the level to which the media is fair and balanced in representing political players. The report covers issues reported by the media on the third day of the election period – 2 June 2018.
Conclusion
Reporting trends on the third day of the official electoral period exhibited slightly more diversity of coverage of political parties in terms of plurality even though the distribution of space and time was not equitable. Women and youths continue to be marginalised in the news media, which is an understatement of the role they play in Zimbabwe’s politics.
The media should proactively take measures to ensure they coverage of political actors on their platforms gives a fair reflection of the political diversity in the country. This will help the electorate to make informed decisions about who to vote for.
The Zimbabwe Electoral Commission should urgently put in place an effective mechanism to systematically monitor trends in the media’s reportage so as to ensure they meet the requirements of the Electoral Act.
Source: Media Monitors
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