Mukuvisi Environment Centre, Cnr Glenara Ave Sth / Hillside
Road Ext, Hillside, Harare, Zimbabwe
Action Institute for Environment, Health and Development Communication
(IEHDC), is a local non-governmental organization (NGO) specializing
in the production of multimedia products in the areas of environment,
health and social development.
IEHDC was established as a project in 1987 as a result of
the apparent need for information materials for children in
the areas of environment, health and development.
The organisation has since broadened to produce multimedia
materials targeting both children and adults. Action IEHDC
has since been registered as a Trust in July 2009.
years, Action IEHDC has developed educational materials in
the form of magazines, booklets and posters which have been
distributed to all schools, clinics and hospitals countrywide.
of the growing complexity of the HIV and AIDS pandemic, Action
IEHDC through its partnership with Soul City: Institute of
Health and Development Communication, a South African based
NGO, is working on a multi-media campaign, which includes
social mobilization and advocacy to promote positive behaviour
change in matters to do with health and social development.
of this partnership with Soul City, Action IEHDC has successfully
developed and grown two multi-media brands: Action Pals and
Action for Life which target children between the ages of
10 and 16 and adults respectively. To date, Action IEHDC has
produced six million copies of magazines in English, Shona
and Ndebele and distributed them to over 6500 schools and
more than 2000 hospitals, clinics and health centres in Zimbabwe.
It has also produced radio and television drama series that
continue to be broadcast country wide as part of the Soul
City regional campaigns on health and social development.
The Soul City regional programme is running across 10 countries
in Southern Africa including Botswana, Lesotho, Malawi, Mozambique,
Namibia, South Africa, Swaziland, Tanzania, Zambia and Zimbabwe.